APSP MICROSITE LANDING PAGE

INTRO

Association of Pool & Spa Professionals (APSP) asked Planit digital team to design a microsite to go with their ongoing campaign. They were looking to choose from three different design approaches. I was responsible for coming up with one of those designs.

GIVEN + FOCUS

Primary purpose of this site was to educate the interested consumers on the benefits of buying a pool or a hot tub from APSP certified professionals, as well as to locate those professionals near the consumers. In addition to those information, APSP wanted a resources section dedicated to their members. I was given this design shown above done by my mentor as a basis in order to be consistent with the look and feel of their existing campaign. Looking at this design, I saw a couple of opportunities to improve its User Experience. It was important that I provide them with an alternate layout with different function.

DESIGN

• Full navigation bar at the top not only shows different pages for the consumers, but it also provides a link for the members.
• Print ad is placed so that the whole design can be seen for the consumers to recognize. This also provides flexibility in print ad design, as this layout will not crop any part of it out.
• Call-To-Action in the banner acts as a lead generation form to receive newsletter.
• The three steps are now placed vertically, which leads the consumers to scroll down to the locator map.